The short answer
The best AI prompts for copywriting start with research rather than a request to write: they feed the AI real customer reviews, a clear brief and proof you can back up, then ask for a specific format. The 12 prompts here cover review mining, briefs, competitor angles, headlines, subject lines, video hooks, landing pages, product descriptions, sales emails, line edits, claim checks and A/B tests. Anthropic's Claude is our first pick for voice; OpenAI's ChatGPT for high-volume variations.
Why most AI copywriting prompts produce flat copy
Ask an AI to "write a landing page for my product" and you get copy that could belong to any company: smooth, positive and forgettable. The reason is simple. Good copy comes from research, a clear brief and the customer's own words, and a one-line prompt gives the AI none of those. The 12 prompts for copywriting on this page follow the order professional copywriters work in: research first, then headlines and hooks, then the page or product copy, then editing and testing.
Each prompt follows the prompting structure OpenAI and Anthropic both recommend: a role, the context the model cannot guess, explicit rules, an exact output format and, where it helps, examples. Anthropic's guide suggests wrapping each kind of material in its own tag so the model does not confuse your instructions with your content, which is why you will see tags such as <reviews>, <brief> and <voice_of_customer> in the prompts below.
The prompts work in ChatGPT, Claude, Gemini and Microsoft Copilot. Each one has [placeholders] for the details only you know. The later prompts reuse the output of the earlier ones, so run them in order the first time.
Prompts for copy research and briefs
The review mining prompt is the most valuable prompt on this page. Paste 20 to 100 real reviews of your product or a competitor's and the AI sorts the customers' exact words into pains, outcomes, objections and potential headlines. Copy built from these phrases sounds like the reader's own thoughts, which is why it converts. The rule "do not paraphrase the quotes" matters: paraphrased customer language turns back into marketing language.
The brief prompt asks for the reader's awareness level, from unaware to most aware, because that decides how much the copy has to explain before it can sell. It also tells the AI to ask up to three questions if anything is missing, which saves a round of rewrites. The competitor prompt finds the claims every rival makes, so you can avoid them, and the gaps nobody covers.
Where do the reviews come from? Your own site, app store listings and the review platforms in your category are the obvious places, along with sales call notes and support tickets. Competitor reviews are just as useful, especially the three-star ones, because they describe exactly what buyers wanted and did not get. Remove names and personal details before pasting anything into an AI tool.
Prompts for headlines, subject lines and hooks
Headlines are where AI is most useful to copywriters, because volume helps and the AI never runs out. The headline prompt asks for 20 options across four formulas and then for the three to test first, so you get both range and judgement. Feed it the customer phrases from your review research and the problem headlines improve noticeably.
The subject line prompt writes subject and preview text as pairs, because the preview is the second half of the headline in most inboxes. It asks for character counts, but AI tools do not count characters reliably, so check them in your email tool. The hooks prompt covers short video ads, where the first three seconds decide everything, and asks for the on-screen visual as well as the line.
Prompts for landing pages, product pages and sales emails
The landing page prompt builds on the brief and the customer phrases, writes section by section and marks every borrowed customer phrase with [VOC]. That marker makes it easy to see whether the page is built on research or on the AI's defaults. Asking for a reading level of a smart 14-year-old is a classic copywriting rule: it keeps sentences short without talking down to anyone.
The product description prompt keeps specifications to the facts you supplied, which matters for online shops where a wrong material or size leads to returns. The sales email prompt writes the same message in two frameworks, Problem Agitate Solution and Before After Bridge, so you can compare them or test both.
Prompts for editing and testing copy
The line edit prompt returns a table of problems and rewrites. Use it on your own drafts as well as AI drafts: it is a fast way to find feature-led sentences and weak verbs. The claims prompt reviews every superlative, number, comparison and guarantee and asks what evidence supports it. It is not legal advice, and the prompt says so, but it catches most risky lines before a lawyer or regulator does.
The A/B test prompt keeps each test to one variable and writes a proper hypothesis. Ask the AI to explain the test length it suggests rather than trusting a precise figure; for real sample sizes, use your testing tool's calculator.
How to adapt these copywriting prompts
- Start with real research. Reviews, sales call notes and support tickets give the AI the raw language that makes copy work. Do not skip the first prompt.
- Show three examples of copy you like. Anthropic's guide recommends 3 to 5 varied examples, wrapped in <example> tags, as one of the most reliable ways to steer tone.
- Write rules with reasons. "No exclamation marks, because our buyers are finance teams who distrust hype" helps the AI apply the rule well.
- Keep your proof list separate. Paste only claims you can prove, and tell the AI it may not add any. Mark missing proof instead of inventing it.
- Save the brief and voice in one place. A Claude Project or a ChatGPT project can hold the brief, customer phrases and brand voice so every new chat starts on message. Our prompt kits package these for teams.
Which AI tool works best for copywriting, and why
Claude by Anthropic is our first pick for long-form copy, landing pages and anything where voice matters, because careful writing is its strongest skill. Claude Opus 5.5 is on paid plans, and the free plan uses Claude Sonnet 5.5. See the Claude guide and Claude prompts for writing.
ChatGPT by OpenAI is the better choice for high-volume variations, ad tests and work that mixes copy with images or spreadsheets. Paid plans use GPT-6 Sol in chat since 7 October 2026; Free uses GPT-6 Luna. See our ChatGPT guide and ChatGPT prompts for marketing. Grammarly suits teams that need copy to follow one style guide and brand tone, which its Pro plan supports.
Do not paste unreleased campaigns or client copy into a personal account with training switched on. ChatGPT, Claude and Grammarly personal plans can use your content to improve their models unless you change the setting. ChatGPT and Claude business plans are excluded by default, but Grammarly's training setting starts off only on accounts bought through its sales team, so check it on a Pro plan bought online. For the full ranking, read the best AI for copywriting and ChatGPT vs Claude.
Prompts to copy
Mine reviews for the words customers use
<reviews> [paste 20 to 100 reviews of your product or a competitor's, from your site, app stores or review platforms] </reviews> You are a conversion copywriter doing voice-of-customer research. From these reviews, extract: 1. The problems customers had before buying, in their exact words, grouped into themes with a count for each. 2. The outcomes they describe after buying, in their exact words. 3. Objections or doubts they mention. 4. Memorable phrases that could become headlines, quoted exactly. Present each section as a table with the quote and its theme. Do not paraphrase the quotes.
You get: A bank of real customer phrases sorted by pain, outcome and objection
Write a copy brief before writing a word
Act as a senior copywriter writing a creative brief for [asset, e.g. a landing page, an email, a print ad]. Product: [what it is]. Reader: [who, what they already believe, what they are sceptical about]. Awareness level: [unaware, problem-aware, solution-aware, product-aware or most aware]. The one action we want: [action]. Proof we have: [results, testimonials, guarantees, numbers you can verify]. Voice: [three adjectives and one brand that sounds similar]. Write a one-page brief with: the single-minded proposition in one sentence, the reader's main objection and how we answer it, three reasons to believe, the mandatory elements, and what this copy must not say. Ask me up to three questions first if anything critical is missing.
You get: A one-page brief that keeps every later draft on message
Find the angle that beats competitors
Here is copy from three competitors' homepages or ads: <competitor_a>[paste]</competitor_a> <competitor_b>[paste]</competitor_b> <competitor_c>[paste]</competitor_c> Our product: [description and real differences]. Analyse what each competitor promises, who they speak to and what proof they use. Then identify claims that every competitor makes (so we should avoid them) and gaps no one is covering. Propose three angles for our copy, each with a headline, a one-line explanation and the proof we would need. Be honest if our differences are weak.
You get: A clear view of what everyone else says and three angles nobody owns
Write 20 headlines across proven formulas
Write 20 headlines for [asset] promoting [product] to [reader]. The core benefit is [benefit] and the proof is [proof]. Use four formulas, five headlines each: (1) the specific outcome with a number or time frame I can verify, (2) the reader's problem in their own words (use these phrases: [paste from your review research]), (3) a 'how to' promise, (4) a direct challenge to a common belief. Under 12 words each. No question marks in more than three. Mark the three you would test first and explain why each could win.
You get: Twenty headlines across four formulas, with three test picks
Write subject lines and preview text in pairs
Write 10 email subject line and preview text pairs for this email: <email> [paste email body] </email> Audience: [who]. Goal: [open, then click on X]. Rules: subject under 45 characters, preview under 90 characters, and the preview must add new information rather than repeat the subject. Mix: three curiosity, three benefit, two personal or plain-text style, two urgency only if there is a real deadline ([deadline or 'none']). Show the character count for each line.
You get: Ten subject and preview pairs that work together, with character counts
Write hooks for short videos and ads
Write 10 opening hooks for a [length]-second [platform] video ad for [product]. The viewer is [audience] scrolling quickly. The main pain is [pain] and the key moment in the video is [what we show]. Each hook has two parts: the line spoken or shown on screen in the first 3 seconds (under 12 words) and what is on screen at that moment. Use different approaches: a bold claim we can prove, a relatable moment, a surprising visual, a question, a mistake the viewer is making. No fake urgency and no claims we cannot back up: [list what we can prove].
You get: Ten scroll-stopping hooks with the line and the visual for each
Write landing page copy section by section
Using this brief: <brief> [paste the brief from the copy brief prompt] </brief> and these customer phrases: <voice_of_customer> [paste] </voice_of_customer> Write a landing page with these sections: hero (headline, subheadline, call to action button text), problem, solution, how it works in three steps, proof, objection handling, offer and final call to action. Use customer phrases where they fit and mark each one with [VOC]. Keep sentences short, put benefits before features and write at the reading level of a smart 14-year-old. Give the word count per section.
You get: A complete, research-led landing page draft with customer language marked
Write product descriptions that sell the outcome
Write product descriptions for [number] products for our [type of shop]. For each product I give the name, features and who it is for: <products> [paste one product per line] </products> For each product write: a 6 to 10 word headline about the outcome, a 50 to 80 word description that turns the top three features into benefits, and 3 short bullet points with specifics (sizes, materials, compatibility) taken only from my list. Keep the brand voice [tone]. If a product's features are too thin to write well, say what information is missing.
You get: Consistent product copy that leads with outcomes and sticks to real specs
Write a sales email using the PAS framework
Write a sales email for [product] to [reader] using Problem, Agitate, Solution. Problem: [the specific problem]. What it costs them: [time, money, stress, with real figures if you have them]. Our solution: [what we do]. Proof: [one testimonial or result]. Offer: [offer and deadline if real]. Under 180 words. The problem paragraph should use the reader's own words: [paste phrases]. The agitate part must stay honest, describing real consequences without fear-mongering. One call to action, written as a button label and a text link. Then write a second version using Before, After, Bridge for comparison.
You get: Two framework-based versions of the same email to compare or test
Edit copy for clarity and conversion
<copy> [paste copy] </copy> You are an editor who specialises in conversion copy. The reader is [who] and the action is [action]. Review the copy line by line and return a table with: original line, problem (vague, feature not benefit, jargon, too long, weak verb, unclear action, unsupported claim), and a rewrite. Then give the full edited version. Do not add new claims; mark anything that needs proof with [PROOF?].
You get: A line-by-line edit table and a clean, tighter version
Remove claims you cannot back up
<copy> [paste copy] </copy> Act as a careful compliance reviewer for advertising copy. List every claim in this copy: superlatives (best, fastest, number one), numbers, comparisons with competitors, guarantees, health, financial or environmental claims, and testimonials. For each, say what evidence would be needed and whether it appears in the proof I have provided here: [paste proof]. Suggest a safer rewrite for any claim without evidence. This is not legal advice, so also list which claims a lawyer should review for [country or market].
You get: A claim audit with evidence needed, safer rewrites and items for legal review
Design an A/B test for your copy
Our current [page, email or ad] copy is: <control> [paste] </control> Its current result: [metric and number]. Traffic or audience size: [number per week]. Act as a conversion optimisation specialist. Propose three test ideas, each changing one variable (headline, offer framing, call to action, proof placement). For each, write the variant copy, state the hypothesis as 'If we..., then..., because...', name the success metric, and say roughly how long we would need to run it given our traffic, explaining your reasoning without false precision. Rank the three by expected impact and effort.
You get: Three single-variable tests with variant copy and clear hypotheses